Answer to question 1

Pizza Hut is one of the companies which I admires and it makes business more progress by using information technology.

Information technology helps develop its new products and services and helps bring the competitive advantage.

Orginallly from USA,Pizza Hut has been in services over 5o years.With keen competition on the food and beverage's business, Pizza Hut has to make its food ,especially the Pizza, much more tasty and delicious before with special nich on the market by using the informationsystem to research over the commpeitive market in term of the ways to cook and to choose food materials.

With hundred thousands of ways on cooking techniques over the world, information system can shorten its time to research ,help analyse the suitable cooking technique and deveope its own speciality on the food and beverage market.

Through the analysis from information system, the selling price of Pizza Hut's products can almost be always set at the equilibrium price which matches the supply and demand of the market in order to fully utilize its resources and minize the wastage.

Moe than than that, Pizza Hut always do the questionarie with its customers asking their taste and preference. Through the complicated analysis on the qualitative and quantitative research on the customers' preference, business can be further progressed in terms of revenue and good view.In Pizza Hut's menu, there are now many different style of pizzas including Super ,American, Canadian and Vevetarian style etc. with hundreds of choices of toppings which suit different customers's choices.Those are the result with the help of information system.

Information system helps bring the operational efficiency by using the real time quotation over the major different departments within the group.Customers have now more choices to order Pizza's foods. They can walk in the shop in the traditional way ,order foods by telephone or internet through e mail. When orders are made, the kitchen receive the order through information system and hence prepare the cooking at the same time and as a result the time of ordering can be saved a lot. In order words, operational efficiency can be easily achieved.By the end of the day after the cooker report to the retail shop manager the remaining storage of the food materials in the kitchen,the manager can order shortage of the food materials immediately afterwards through again information system.