Session 4:Assignment one

HSBC provides different kinds of financial services to different customers including retail and privating banking.
Internet marketing has nowadys placed more role in servicing its customers. It provides 24 hours of services in which the two ways of commumication further deepens the relationship its customers and the company.HSBC online marketing allows the exchange of opinion and data through the onlie survey and blog, for instance.
Whenever ther are new products and services on market, those products and services can be promoted effecticely.
On the other hands, it is a pull market that the users usually begins the process of contacting the company.They often seek information on the web site and pull the market message towards them.Some forms of online marketing communication can succeed in catching and hloding the users' interest by video, RSS, widget and mobile marketing, for instance.
HSBC's RSS provides its customers a standard way of software programme to check a series of RSS feeds for new items on an ongoing busioness. Hence, the uesrs can see any latestupdates without visiting each of the website themselves.
The RSS and widget regarding forex and data of investment funds, for example, provide fast and accurate financial data to its customers.
Whenever the customers use the HSBC web site, the extensive data about every customer can be recorded, collected and analysed in terms of the perception of products and services.
For the past two months while the investment market tuned better, for example, the HSBC market intelligence found out that the age group between 40 to 55 was the largest group who shown interest in investing on Hong Kong and China stocks.At the moment , they are the target customers who enjoy more privilege and discount when using its securities' account.


Quality Health Care has long provided its quality medical srvices to customers. However, its internet marketing has room to improve.
Quality Health care is the clinic where its business hours work mainly on day time.
With the limited resources and a sudden increase in extra demand of its services in the current time of out break of H5N1, ther are long waiting list over the clinic while it telephone hotline and internet onlie for booking are usually engaged and busy.
With the upgraded of its internet marketing including increase of its capacity, the use of RSS, maship and widge, there is expectation that its overall medical services can be greatly imoroved. The customers can communicate with the company through different web channels and at different time.